Influences of online marketing in the prospective Indian Insurance Industry

E-commerce is the part of Internet marketing. The advent of the Internet made the world so simple and dynamic in all the areas. Internet is the growing business because the people in the world are using day to day in their life. The conventional model of purchasing goods in our society is replaced by the contemporary mode of satisfying the needs of the consumers. E-commerce is attractive and efficient way for both buyers and sellers as it reduces search costs, time, energy and psychic for buyers and inventory costs for sellers. In this paper the researcher investigate the influence of online marketing on the insurance industry in India. The recent growth of Internet infrastructure and introduction of economic reforms in the insurance sector have opened up the monopolistic Indian insurance market to competition from foreign alliances. We study the recent scenario in the insurance industry in India and identify the characteristic of online insurance that improve the conventional insurance model and thus, makes it more attractive for the Indian insurance industry to go online.